Mark Benson's new work in the exhibition Basic Essentials, curated by Zoƫ Taleporos, reveals how target markets are constructed, reinforced and internalized by tapping into our desires. They function as stand-ins for psychological states that yearn for convenience, connection, romance, entertainment, and comfort. Through anthropomorphizing objects and using humor, they evoke empathy in the viewer as each one becomes representative of a unique, relatable protagonist. All work 2018.

La Esquina
Kansas City, MO
May 11, - July 14, 2018

Inkjet print, magnets; 42 x 39 x 2 inches Inkjet print, magnets; 29 x 27 x 2 inches Inkjet print, magnets; 29 x 27 x 2 inches each Inkjet print, magnets Ink jet print, magnets Inkjet print, magnets Inkjet print, magnets Inkjet print, magnets Ping pong robot, ping pong balls, packaging, sweater Ping pong robot, ping pong balls, packaging, sweater Ping pong robot, ping pong balls, packaging, sweater Ping pong robot, ping pong balls, packaging, sweater Percussion massager, packaging Electric tea kettle, packaging iPhone, The Bachelorette episodes, fabric extension cords